Description

Send email marketing campaigns using MailChimp – the world’s leading email marketing platform and a great opportunity for entrepreneurs.

Use MailChimp to promote your business and boost your income. You don’t need any prior knowledge of email marketing or technical skills – if you can use a web browser, you are good to go!

This course is by Trevor Ginn, a successful online retailing entrepreneur who runs an online business that sells over $4 million/year. Trevor Ginn has over ten years of experience selling online. The course covers:

  • Maximising email deliverability
  • Use and authenticate your own domain for email marketing
  • Implement popular email automation
  • Email content and design best practice
  • Reporting and metrics
  • Third-party integrations including Shopify

Each section has a written course summary, and once purchased, this course is available to students forever.

Course content and overview

This course is for you if you are a email marketing newbie or an experienced advertiser looking to improve your sales. You will learn about how to use MailChimp from start to finish. The course comprises over 8 detailed sections, each tackling an aspect of the MailChimp platform. At the end of the course, you will be able to:

  • Collect emails and build your list
  • Segment your listing using tags
  • Create email marketing campaigns using MailChimp
  • Create emails which drive traffic and convert
  • Integrate your MailChimp with Shopify
  • Use analytics to understand your performance

This course distils the instructor’s enormous experience in online advertising and eCommerce 20+ digestible lessons. He is always happy to answer email questions and loves hearing from students.